It’s been one ride of a rollercoaster with the ‘“Shake & Win” campaign; the good rollercoaster kind of ride.
It spread far and wide on Social Media. The “Shake & Win” Campaign became the largest app campaign in Nigeria in a short period of time.
Now the most popular stand-alone news app in Nigeria, Opera News is not a shine-today-fizzle-out-tomorrow brand. She is going strong and steady. Rather than sign brand ambassadors and unavoidably bring in a long trail of legal paperwork, Social Media influencers, the likes of Kaffy, Josh2Funny, DatWarriGrirl and Woli Arole amongst others, were engaged across the arts of dance and comedy, to promote the brand. A unique Shaku Shaku like beat track was also produced for the purpose of promoting the campaign. The ripple effect of the social media influencing was an amazingly sporadic increase in the number of downloads and use of the app. Part of the prizes to be won were three cars, phones and airtime. Each car was given to the winner at press events organized for each.
After launching the local languages series in Nigeria and gaining little exposure and mediocre reach, BBC World knew they had to take some drastic marketing steps. Taking an experiential shot amongst other strategies, including OOH, Radio, TV and Cinema, BBC partnered with Boomerang Havas Africa to bring the world closer to the individual through graffiti street art by renowned British street art genius, Insa, who did some GIF artwork on the walls of one of the most densely populated sites in Lagos; UNILAG. The street art raised awareness of the BBC Local Languages while evoking interest in the growing target market.
We launched premium cognac spirits, D’USSE and critical for success was to have a scheme that would make the launch exclusive and have the process of invitation and attendance generate huge attention amongst the right audiences and gain high volume of earned media. Our strategy? We identified a certain number of influential public personalities, sent them bottles of D’USSE, a signed card from Jay Z and an invitation to the exclusive launch of D’USSE. Before the launch, we had 8 million people talking about the brand and media exposure estimated at over N6m, was earned in hyping the exclusive launch in Nigeria..
His Love Foundation, the Charity Arm of the Redeemed Christian Church of God decided to step things up a bit by having a Meet and Greet with Media professionals. The event took place at one of the conference halls of Four Point by Sheraton. Top news outfits were well represented alongside On Air Personalities like Adenike Oyetunde, Rufai Oseni and more. Coordinating the event, the media coverage and the Media interaction was Boomerang Havas; ensuring a seamless flow.